A Restaurant Chain Is Working to Improve the Quality of Its

question 113

Multiple Choice

A restaurant chain is working to improve the quality of its food and service. It recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years, to track its progress. What kind of data is the restaurant chain collecting?

• A) panel data
• B) internal secondary data
• C) focus group data
• D) external secondary data
• E) scanner data

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Definitions:

Moving Towards

A psychological mechanism where an individual engages or aligns with people, tasks, or situations as a way of coping or adapting.

Sensory Information

Data received through the senses such as sight, sound, smell, touch, and taste, which is then interpreted by the brain.

Constancy

In psychology, the quality of perceiving familiar objects as having constant shape, size, and color regardless of changes in perspective, distance, or lighting.

Perceptual Constancy

The psychological feature that allows individuals to perceive objects as unchanging despite changes in sensory input such as lighting, distance, or angle.