In 2005, a New Federal Law Allowed Consumers Once-A-Year Free

question 148

Essay

In 2005, a new federal law allowed consumers once-a-year free access to their credit reports. Many consumers who accessed their credit reports were surprised by the amount of information collected. What can marketers and market researchers do to minimize consumers' privacy fears?

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Definitions:

Price-Weighted

Refers to a stock market index in which each company's stock influences the index in proportion to its price per share.

Money Market

A segment of the financial market in which short-term financial instruments, such as Treasury bills and commercial paper, are traded.

Treasury Bond

Long-term, fixed-interest U.S. government debt security with a maturity of more than 10 years.

Certificate of Deposit

A savings certificate with a fixed maturity date and interest rate, issued by a bank to a person depositing money for a specified period of time.