Marketers Often Have a Huge Amount of Information About Their

question 72

Essay

Marketers often have a huge amount of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?

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Definitions:

Flexible Budget

A budget designed to adapt to variations in activity or volume levels.

Total Fixed Cost

The sum of all costs that remain constant regardless of the level of production or sales activity within a certain period.

Activity Level

A measure of the volume of production or operations, often influencing costs and used to adjust budgets or forecasts in business.

Net Operating Income

The profit realized from a business's operations after deducting operating expenses such as wages, depreciation, and cost of goods sold (COGS).