Viewers of the World Series Are Likely to See Ads

question 96

Multiple Choice

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Academy Awards broadcast are likely to see ads for clothing and hair care products,due to

• A) cultural expectations.
• B) male domination in corporate boardrooms.
• C) differing demographic data for potential and past viewers.
• D) marketers' general perceptions.
• E) multiyear advertising contracts that cannot be broken.

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Definitions:

Structural Intervention

A method used in organizations to improve effectiveness through changes in policies, structures, and procedures.

Rewards Systems

The mechanisms or programs designed by an organization to recognize, reward, and motivate employees’ achievements and performance.

Culture Change

The modification of a society or organization's values, norms, and practices over time.

Resistance To Change

Refers to the opposition or pushback from individuals or groups when they perceive that a change occurring within an organization is a threat to them.