If McDonald's Wanted to Change Its Marketing Strategy in Response

question 58

Multiple Choice

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas EXCEPT

• A) offering an expanded menu of healthy options.
• B) speeding up drive-through service.
• C) using recycled paper in its food packaging.
• D) expanding its low-cost menu options.
• E) creating an advertising campaign to target elementary school children.

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Definitions:

Implicit Memory

A type of memory that enables us to perform tasks without conscious awareness of these previous experiences, such as procedural memory for skills.

Classically Conditioned

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Skills

The abilities and expertise acquired through training or experience that enable a person to perform a specific task or job.

Automatic Processing

Describes the unconscious, quick, and often effortless processing of information, which can include habits and skills we perform without deliberate thought.