Tipco Computer Company Decided to Market Its Tablet Computers to Preschoolers,even

question 139

True/False

Tipco Computer Company decided to market its tablet computers to preschoolers,even though the tablets were better suited for much older children.This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

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Definitions:

Salespeople and Customers

The relationship and interaction between those selling a product or service (salespeople) and those considering or making a purchase (customers).

Nervousness

The feeling of anxiousness or unease, typically about an imminent event or something with an uncertain outcome.

Sales Presentations

A strategic dialogue or demonstration by a salesman aimed at persuading customers to buy a product or service.

Empathy and Kindness

The ability to understand and share the feelings of others combined with the quality of being friendly, generous, and considerate.