Location-Based Software and Applications Can Help Bring a Special Offer

question 76

Multiple Choice

Location-based software and applications can help bring a special offer to customers right on their smartphones when they are in the process of making a purchase decision. This best represents the __________ framework of social media marketing.

• A) engage
• B) energize
• C) excite
• D) experience
• E) educate

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Definitions:

Organizational Buying

The process by which businesses and institutions purchase products or services for use in the operations, production, or reselling.

Buying Situations

Various contexts or scenarios in which purchasing decisions are made, influenced by factors like need, urgency, availability, and personal preferences.

Straight Rebuy

A purchasing situation in business-to-business markets where a buyer reorders a product or service without seeking additional information or considering other suppliers.

Crate & Barrel

A retail company specializing in housewares, furniture, and home accessories, known for its modern and stylish product offerings.