Suppose That Nike Wanted to Use Facebook to Increase Awareness

question 36

Multiple Choice

Suppose that Nike wanted to use Facebook to increase awareness of a new line of tennis shoes. Which of the following methods would allow Nike to specifically target Facebook users who have mentioned tennis in their profiles?

• A) Uploading a coupon to the Nike fan page
• B) Encouraging Facebook users to like the Nike page so their friends will see this action
• C) Placing a Facebook ad
• D) Creating a Facebook tab allowing users to view the tennis clothing within Facebook
• E) Placing a Facebook link on the Nike corporate website

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Definitions:

Youth Culture

Describes the ways young people within a society create, share, and spread norms, values, and practices that are distinctive to their age group.

Surveillance

The monitoring of behavior, activities, or information for managing, influencing, or protecting people.

Social Integration

The process by which individuals from different backgrounds come together to form a cohesive and unified society, sharing norms, values, and practices.

Respect for Law

An attitude or behavior demonstrating adherence to and reverence for laws and the legal system.