The Importance of Supply Chain Management Is Often Overlooked in the Study

question 116

Multiple Choice

The importance of supply chain management is often overlooked in the study of marketing because

• A) marketing has no responsibility for supply chain management.
• B) supply chain management doesn't add much value for customers.
• C) companies do not want customers to know anything about the supply chain.
• D) many of the activities take place behind the scenes.
• E) supply chain management is already transparent.