Franco Uses a Database Software System to Remind Him When

question 110

Multiple Choice

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production era marketing practices.

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Definitions:

Schedule of Reinforcement

A plan or rule set for determining when and how often reinforcement will be delivered in behavior modification techniques.

Interval Schedule

A reinforcement schedule in which rewards are given after a variable or fixed interval of time has passed.

Time Elapsed

The total amount of time that has passed from the beginning of an event to a specific point in time.

Hours Worked

Hours worked refers to the total number of hours spent by an individual in performing their job duties during a specified period.