Brad Just Completed an Advanced Degree and Was Able to Land

question 19

Multiple Choice

Brad just completed an advanced degree and was able to land a job creating social media marketing campaigns, and then measuring the results. Brad's new job most likely has the title of

• A) online customer service representative.
• B) social media strategist.
• C) community manager.
• D) blogger.
• E) search engine marketing associate.

Understand the fundamental principles of negotiation.

Identify strategies and tactics used in negotiation.

Recognize the importance of managing tangibles (e.g., price, terms) and intangibles (e.g., perceptions, relationships) in negotiation.

Acknowledge the role of conflict in negotiation and strategies for managing it.

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Definitions:

Profitability Index

A financial metric used to measure the relative profitability of an investment, calculated as the present value of future cash flows divided by the initial investment cost.

Present Value

The value now of an amount that will be received in some future period.

Cash Inflows

Money received by a business from various sources, including sales, investments, financing, and more.

Cash Operating Costs

Expenses directly associated with the operation of a business that require cash outlay, including rent, utilities, and payroll.