Leah Is the Marketing Manager for an Electronics Company

question 91

Multiple Choice

Leah is the marketing manager for an electronics company.While on vacation in Ecuador,she visited electronics stores in the major malls in Quito,the capital city.Most of her company's products were available,except for smartphones.When she returned to work,she mentioned this observation to her international sales manager.Leah was providing the important marketing function of

• A) advising production on how much product to make.
• B) alerting the logistics department when to ship products.
• C) engaging customers, developing long-term relationships.
• D) identifying opportunities to expand.
• E) synthesizing and interpreting sales, accounting, and customer-profile data.

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Definitions:

Process Costing

An accounting methodology used in manufacturing where costs are assigned to batches or work units, typically used for homogenous products.

Factory Overhead

All indirect costs associated with manufacturing, excluding direct materials and direct labor costs.

Period End

The conclusion of a financial accounting period, at which time the books are closed and financial statements are prepared.

Hybrid Systems

Hybrid systems are composed of interconnected networks of digital and analog components that can process both continuous and discrete data, often found in engineering and computing contexts.