__________ Is the Number of Items Within a Product Line

question 17

Multiple Choice

__________ is the number of items within a product line.

• A) Brand equity
• B) Product line breadth
• C) Product line depth
• D) Product mix depth
• E) Product mix breadth
• Product line depth is the number of items in a product line. Firms make strategic decisions about the appropriate product line depth based on their resources and objectives.

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