Marketers Spend Billions of Dollars Annually Attempting to Build Effective

question 92

Multiple Choice

Marketers spend billions of dollars annually attempting to build effective brands. One basic benefit of a brand is that it

• A) creates a basis for effective packaging.
• B) provides a way for a firm to differentiate its product offerings from competitors.
• C) offers consumers promotional parity.
• D) allows manufacturers to capitalize on promotional expenditures.
• E) reduces the need for product line depth.
• Brands are intended to differentiate a firm's offerings from those of its competition.

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Definitions:

Workers' Compensation Laws

Laws designed to provide financial compensation to employees who are injured or become ill as a direct result of their job.

Contributorily Negligent

A legal doctrine under which an injured party's own negligence contributing to their injury reduces or eliminates their ability to recover damages.

Employer

An individual or organization that hires and pays people to work for them under an expressed or implied contract of employment.

Employee

An individual who provides services to an employer under an expressed or implied contract of hire, for which the employer pays wages or salary.