If Many Consumers in the Marketplace Are Familiar with a Brand

question 90

Multiple Choice

If many consumers in the marketplace are familiar with a brand and what it stands for and have an opinion about the brand, the brand has considerable

• A) awareness.
• B) equity.
• C) extension.
• D) integration.
• E) co-branding.
• Brand awareness is familiarity with the brand and what it stands for.

---

Definitions:

Significance Level

The probability of rejecting the null hypothesis in a statistical test when it is actually true, used as a benchmark to decide whether an observed result is statistically significant.

Hypotheses Testing

In statistics, a method that utilizes information from a sample group to evaluate a presumption about a population's parameter.

Kruskal-Wallis Test

A nonparametric test used to compare three or more independent samples to determine if there is a significant difference between their medians.

Ordinal Data

Data that can be ranked or ordered along some dimension but does not have a fixed distance between rankings.