In a Competitive Market, Perceived Value Is Determined by Consumers

question 51

Multiple Choice

In a competitive market, perceived value is determined by consumers mostly

• A) by quantitative analysis of brand personalities.
• B) in relationship to the value of competitors' offerings.
• C) by weighing primary versus secondary benefits.
• D) by trying out different products.
• E) through brand association and brand licensing.
• The perceived value of a good or service is the relationship between its benefits and its costs. In a competitive market, these benefits and costs will be easiest to evaluate in comparison to competitive offerings.

---

Definitions:

Dynamic Stretching

A form of stretching utilizing movement to stretch and warm up the muscles, improving flexibility and range of motion.

Standing Cat Stretch

A physical exercise that involves standing, bending the back upward, and tucking the chin towards the chest, resembling a cat stretching, to improve spinal flexibility.

Flexibility Exercise

Physical activities designed to improve the range of motion of muscles and joints, often involving stretching.

Joint Capsule

A sac-like structure that surrounds a joint, providing the joint with stability and keeping the synovial fluid that lubricates the joint contained.