Which of the Following Brand Strategies Is Being Used When

question 47

Multiple Choice

Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?

• A) a line extension
• B) a brand extension
• C) a copycat brand
• D) a premium brand
• E) a multi-brand
• A line extension is the use of the same brand name within the same product line and represents an increase in a product line's depth.

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Definitions:

Rogers

Refers to Carl Rogers, an influential American psychologist and one of the founders of the humanistic approach to psychology.

Self-Concept

An individual's understanding and evaluation of themselves, including their beliefs, attitudes, and perceptions of their own abilities and attributes.

Trait

A characteristic or quality distinguishing a person, often used in the context of personality traits.

Behaves

Refers to the manner in which an individual, group, or entity acts or conducts themselves, often observed in response to certain stimuli or in specific environments.