Marketers with Successful Brands Sometimes Hesitate to Expand Their Brands

question 60

Multiple Choice

Marketers with successful brands sometimes hesitate to expand their brands because

• A) Federal Trade Commission regulations limit the number of products that can be marketed under an individual brand name.
• B) it is costly to maintain many product lines, and it might weaken the brand's meaning.
• C) it is often difficult to get additional marketing communications coverage for the brand.
• D) manufacturing divisions usually control brand expansion and are often in conflict with the marketing division.
• E) the current economy can only support a limited number of product options.
• Each product line involves some additional cost, and if too many product lines are associated with the same brand, it can weaken the brand's meaning and reputation.

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