For a Brand Name to Be Effective, It Needs to Be

question 73

Multiple Choice

For a brand name to be effective, it needs to be

• A) easy for consumers to recognize and remember.
• B) a catchy, tongue-twisting phrase.
• C) a visual image containing human characters.
• D) generic, so it can be applied to as many products as possible.
• E) associated with a sports or movie superstar.
• A brand name should be memorable and easy to recognize, in general.

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Definitions:

Leadership Emergence

The process by which an individual becomes recognized by others within a group as possessing leadership qualities and takes on leadership roles.

Directive Leaders

Leaders who take charge by giving specific instructions and orders, focusing on task accomplishment and maintaining clear objectives for their team.

Participatory Leaders

Leadership style characterized by involving team members in decision-making processes, aiming to increase engagement and shared responsibility.

Laissez-Faire Leaders

Leadership style characterized by a hands-off approach, allowing team members significant freedom in how they work and make decisions.