The Value of a Brand Is Often Calculated by Assessing

question 62

Multiple Choice

The value of a brand is often calculated by assessing the

• A) difference between brand equity and brand liability.
• B) corporate profitability divided by the monthly brand earnings.
• C) earning potential of the brand over the next 12 months.
• D) effect of brand dilution if it occurred.
• E) average product line depth.
• Earnings potential over the next year offers a rough estimate of a brand's value.

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Definitions:

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