Many Former Enron Professionals Who Had Nothing to Do with the Corporate

question 117

Multiple Choice

Many former Enron professionals who had nothing to do with the corporate scandal found that listing employment with Enron hurt their chances of being hired elsewhere. For these people, the Enron name has

• A) no brand associations.
• B) unspent brand loyalty.
• C) private label impact.
• D) brand dilution.
• E) negative brand equity.
• The Enron name has negative brand equity for some people, such that some former Enron employees were viewed negatively due to their association with the brand.

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Definitions:

Piaget

A reference to Jean Piaget, a Swiss psychologist known for his pioneering work in the study of child development and cognitive psychology.

Conservation

The act of preserving, protecting, or restoring natural environments, species, and resources for future generations.

Egocentrism

The inability to differentiate between one's own perspective and someone else's perspective.

Concrete Operational

A stage in Piaget's theory of cognitive development, from about 7 to 11 years of age, where children can use logic to solve problems but still struggle with abstract and hypothetical concepts.