Why Would a Firm Spend Over $2 Million for a 30-Second

question 88

Multiple Choice

Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?

• A) because of the annual competition for the most creative Super Bowl ad
• B) because the Super Bowl offers an opportunity to create significant brand awareness
• C) because the Super Bowl is a significant opportunity to be associated with global marketing
• D) because Super Bowl ads generate brand loyalty
• E) There is no good reason to spend over $2 million for a Super Bowl ad
• Some firms might agree that it doesn't make sense to spend so much money on a Super Bowl ad; however, the Super Bowl offers a huge TV audience and, with it, a major opportunity to build brand awareness.

---

Definitions:

Creativity

The use of imagination or original ideas to create something; inventiveness in thinking or problem-solving.

Commercially Extinct

Refers to a status where a species of fish or other marine population can no longer sustain a commercial fishery, due to overfishing or other environmental factors.

Over-fishing

The practice of catching fish at a rate faster than they can reproduce, leading to a decline in fish populations.

Fish Population

Refers to the number of fish within a specific ecosystem or area, often considered in terms of species diversity and biomass.