For Marketers, One of the Benefits of Having Achieved Brand

question 21

Multiple Choice

For marketers, one of the benefits of having achieved brand loyalty is

• A) recognition through industry awards.
• B) lower marketing costs associated with reaching loyal customers.
• C) increased price sensitivity among loyal customers.
• D) greater concern about competitors' actions.
• E) few worries about copyright infringement.
• Brand loyal customers are already convinced of the brand's value. It is not necessary to spend large sums of money to build awareness and preference for the brand among these customers.

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Definitions:

Predictive Cues

Indicators or signals that suggest the likelihood of a future event or outcome.

Purposive Behavior

Behavior that is goal-directed or undertaken with a specific intention or objective in mind.

Tolman

A cognitive psychologist known for his work on latent learning and cognitive maps in rats, challenging behaviorist theories.

Pheromones

Chemical substances released by animals (including humans) that affect the behavior or physiology of others of the same species, often involved in attraction.