Jake Developed a Toothpaste Using Only Natural Ingredients, and He

question 35

Multiple Choice

Jake developed a toothpaste using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jake is considering a __________, giving the toothbrush the same brand name as the toothpaste to have greater brand awareness.

• A) co-brand
• B) brand extension
• C) premium brand
• D) joint brand
• E) natural brand
• If Jake gives the toothbrush the same brand name as his existing toothpaste, this is a brand extension, adding a new product line (toothbrushes) to his existing brand.

---

Definitions:

Mental Disorders

Health conditions characterized by alterations in thinking, mood, or behavior associated with distress and/or impaired functioning.

Diagnostic

Pertaining to the identification of diseases or disorders through systematic analysis of symptoms, signs, and test results.

Statistical Manual

A comprehensive publication containing guidelines, criteria, and classifications for a specific professional field, often used for diagnostic purposes.

Publicly Financed

Funded or sponsored through governmental resources or taxpayer money, often relating to services or projects.