Efforts to Change a Brand's Focus to Target New Markets

question 100

Multiple Choice

Efforts to change a brand's focus to target new markets or change the image of a brand are called

• A) co-branding.
• B) brand extraction.
• C) brand collusion.
• D) brand repositioning.
• E) brand dilution.
• Efforts to change the brand's focus or image are referred to as brand repositioning or rebranding.

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Definitions:

Servant Leadership

A leadership philosophy that emphasizes the leader's role as a servant first, prioritizing the needs of followers, organizations, or communities above their own.

Group Performance

The efficacy and outcome of a group's ability to achieve its goals or objectives.

Team Potency

The collective belief of a team in its own effectiveness and ability to successfully accomplish tasks.

Clarifying Goals

The process of making objectives clear and understandable to ensure all team members are aligned and working towards the same outcomes.