A Familiar Brand Name Always Helps the Sales of a Product

question 99

True/False

A familiar brand name always helps the sales of a product.
Even if the overall brand name is familiar, it won't help sales of individual products unless consumers know what products are available under that name and the brand has a positive image.

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Definitions:

Physiological

pertains to the branch of biology that deals with the normal functions of living organisms and their parts.

Stress Episode

A specific period in which an individual experiences mental, emotional, or physical strain or tension due to external or internal demands or challenges.

Stressor

An event, condition, or stimulus that causes stress or an adverse reaction in an individual.

Stress Reactions

The physical or psychological responses to perceived threats or challenges, which can affect an individual's health and well-being.