Marketers Need to Think About the Product Offer on Three

question 82

Multiple Choice

Marketers need to think about the product offer on three levels. Which of the following levels includes associated services such as warranties, financing, support, and after-sale service?

• A) augmented product
• B) core customer value
• C) actual product
• D) modified product
• E) core product
• The augmented product includes associated services such as a warranty and a customer service line dedicated to product support.

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Definitions:

Convertible Bond

A type of bond that can be converted into a predetermined amount of the issuer's equity at certain times during its life, usually at the discretion of the bondholder.

Fiscal Year

A one-year period that companies and governments use for financial reporting and budgeting, which does not necessarily align with the calendar year.

Semiannual Interest

Interest that is calculated and paid twice a year, often used in the context of bonds or loans.

Fiscal Year

A 12-month period used for calculating annual financial statements in businesses and other organizations, which may or may not align with the calendar year.