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Melanie works for a small computer software company. Her boss is constantly improving its products but neglecting customers, billing, and promoting the company. Her boss is probably stuck in the __________ era of marketing.
Knowledge of the Business
Knowledge of the Business involves understanding the internal and external factors that affect a company's operations, including its industry, market, and organizational structure.
Path-goal Theory
A leadership theory that suggests a leader's behavior is contingent to the satisfaction, motivation, and performance of their subordinates.
Expectancy Theory
A theory of motivation that proposes an individual's behavior is determined by their expected outcomes and the value they place on those outcomes.
Self-confidence
The belief in one's own abilities, skills, and capacity to succeed or accomplish a task.
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