When a Company Launches a New Product Line with an Existing

question 122

Multiple Choice

When a company launches a new product line with an existing brand name, this is known as

• A) a brand extension.
• B) a line extension.
• C) a multi-brand.
• D) a new brand.
• E) co-branding.
• A brand extension refers to the use of the same brand name for a new product line.