What Aspect of the Product Is Being Described When a Used-Car

question 93

Multiple Choice

What aspect of the product is being described when a used-car salesperson explains that each car comes with a one-year extended warranty and a two-year maintenance plan?

• A) actual product
• B) associated services
• C) product style
• D) product position
• E) product concept
• Associated services are the nonphysical aspects of the product such as product warranties.

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Definitions:

Group Cohesion

The degree to which members of a group are bonded together and committed to achieving common goals.

Constructive Criticism

Feedback provided in a positive way with the intention of improving someone's behavior, work, or performance.

Peripheral Route

A method of persuasion that involves indirect cues, such as the attractiveness or credibility of the source, rather than direct argumentation on the topic itself.

Persuasion

Intentional effort to change other people’s attitudes in order to change their behavior.