ABC Technology Makes and Sells Only One Product,a High-Quality Processor

question 113

Multiple Choice

ABC Technology makes and sells only one product,a high-quality processor for mainframe computers,within its market,Silicon Valley,California;ABC utilizes a _____ strategy.

• A)cost-focus
• B)focused-differentiation
• C)diversification
• D)single-product
• E)differentiation

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Definitions:

Marketing Actions

Strategic steps or initiatives undertaken by a company to promote and sell its products or services.

Environmental Impact

The effect that a company's actions have on the natural environment, including factors like biodiversity, pollution, and natural resources depletion.

Quasi-Greening

Practices by companies that are promoted as being environmentally friendly, often with the intention of gaining favor with consumers, but which may not have substantial environmental benefits.

Consumerism Movement

A social and economic order that encourages the acquisition of goods and services in ever-increasing amounts, and the movement advocating for consumer rights and protections.