Define the Concept of Global Economy

question 118

Essay

Define the concept of global economy.Explain the three historic global changes discussed by Rosabeth Moss Kantor of the Harvard Business School.

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Definitions:

Cultural Expectations

The norms, values, and standards shared by a group of people that guide behavior and attitudes, influencing how individuals interact within their society.

AIDA Model

A marketing framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product or service.

Communication Stages

The phases through which communication passes, including initiation, development, maintenance, and conclusion.

Attention

The cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.