Colby Is a New Interviewer Who Just Finished an Interview

question 119

Multiple Choice

Colby is a new interviewer who just finished an interview with Renee. Her professional style and her flawless grooming immediately struck him. Colby gave Renee a very good evaluation although her previous work experience and educational background were not that exceptional. What rating error did Colby succumb to?

• A) Halo effect
• B) Central tendency
• C) Homogeneity
• D) Leniency
• E) General tendency

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Definitions:

Interference

In communication, any external or internal factors that distort or hinder the delivery and comprehension of a message.

AIDA Model

A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.

Awareness

The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.

Interest

A fee paid for the use of borrowed money, typically calculated as a percentage of the principal amount.