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If firms sell exactly what they expected to sell, all of the following will be true except
Subject Line
The title or headline of an email or document, designed to summarize its content or purpose and capture the reader's attention.
Audience's Attention
The focused mental engagement on a speaker or performance by a group of listeners or viewers.
Informative
Providing useful or interesting information, often used to describe communications that enhance knowledge or awareness.
Compelling
Something that is highly interesting or persuasive, capable of grabbing attention or convincing someone of its value.
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