Highway Engineers Want to Improve a Dangerous Stretch of Highway

question 228

Multiple Choice

Highway engineers want to improve a dangerous stretch of highway.They expect that it will reduce the risk of someone dying in an accident from 4.1 percent to 1.5 percent over the life of the highway.If a human life is worth $4.2 million,then the project is worth doing as long as it does not cost more than

• A) $67,200.
• B) $109,200.
• C) $274,500.
• D) $1.6 million.

---

Definitions:

Jury Tests

A research method where a group of people are asked to evaluate, judge, or test a product, service, or idea, similarly to the concept of jury in a trial.

Tracking Tests

Evaluations used to continuously monitor a product's performance or the effectiveness of a marketing campaign over time.

Repeat Purchases

This refers to the phenomenon when customers buy the same product or service from a business multiple times, indicating customer loyalty and satisfaction.

Coupons

Vouchers or codes offering a discount on goods or services, used as a marketing tool to attract customers and encourage sales.