A Rising Stock Market Index Due to Higher Share Prices

question 22

Multiple Choice

A rising stock market index due to higher share prices

• A)increases people's wealth,but is unlikely to increase their willingness to spend.
• B)increases people's wealth and as a result may increase their willingness to spend.
• C)decreases the amount of funds that business firms can raise by selling newly-issued stock.
• D)decreases people's wealth,but is unlikely to increase their willingness to spend.

Comprehend the planning process of a social media marketing campaign.

Understand the 4E framework of social media marketing and how each aspect contributes to marketing strategies.

Recognize different methods of engaging customers through social and mobile media.

Identify how technology facilitates personalized and location-based marketing.

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Definitions:

Negative Externalities

Costs that are not reflected in the market price, caused by the production or consumption of goods and services, and borne by society rather than the producers or consumers.

Earmarks

Provisions within legislation that allocate specific funds to certain projects, often without a competitive bidding process.

Federal Government Legislation

Laws and regulations created and enacted by the national government of a country.

Authorized

Officially given permission or power to do something.