Which of the Following Is the Best Way to Measure

question 4

Multiple Choice

Which of the following is the best way to measure knowledge of an advertisement?

• A)Measurement of motives
• B)Observation of purchase behavior
• C)Recognition
• D)Use of magazine subscription data
• E)A written test over the ad copy

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Definitions:

Guidance

The process of offering advice, support, or direction to individuals to aid in decision-making or problem-solving.

DeLoache

A researcher known for studies in cognitive development in children, especially in understanding symbols.

Indicated

Suggested as necessary or appropriate; denoted or signaled.

Hidden

Concealed, not visible or apparent.