Which of the Following Is FALSE

question 50

Multiple Choice

Which of the following is FALSE?

• A)AIO research attempts to identify groups of consumers who are likely to behave similarly toward a product and have similar life-style profiles.
• B)A problem marketers have with using psychographics is that the categories of users vary across individual products.
• C)The purpose of value and life-style research is to create a standard psychographic framework that can be used for a variety of products.
• D)Attitude is one of the more important notions in marketing since it is generally felt that attitudes are related to behavior.
• E)When marketers speak of product awareness and product knowledge they are considering two different constructs.

Distinguish between metric, measure, and index, and understand the concept of order cycle time (OCT) and its implications.

Appreciate the importance of involving customers and suppliers in the development of metrics.

Understand the factors crucial to the development of successful supply chain metrics and the impact of logistics service on financial performance.

Comprehend the financial impact of supply chain decisions on an organization, including the revenue-cost savings connection.

---

Definitions:

Altruistic Punishment

The act of punishing individuals who violate social norms or rules, even at a personal cost, to maintain group cooperation or social order.

Social Psychologists

Specialize in studying how individual thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Commons Dilemma

Describes a situation in which individual users, acting independently according to their own self-interest, deplete or spoil a shared limited resource, even though it is clear that not sharing this resource ultimately harms the group as a whole.

Self-Censorship

Choosing not to express doubts or other information that goes against a group’s plans and views.