SC Johnson Has Developed an Ingenious "Twist" on Their Widely

question 66

Multiple Choice

S.C. Johnson has developed an ingenious "twist" on their widely available wood cleaner Pledge called "Pledge______________ wipes". The marketing manager wishes to test market the new product, but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C. Johnson's modification. Which type of test marketing would you recommend where consumers are shown the new wipes and asked to rate its features

• A) controlled test market.
• B) standard test market.
• C) simulated test market.
• D) electronic test market.
• E) None of the above.

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Definitions:

Ingrained

Deeply embedded or established, often referring to habits, beliefs, or practices that are difficult to change.

Justifications

Reasons or arguments presented to support or defend actions, decisions, or beliefs.

Extrinsic Motivation

The drive to perform activities due to external rewards or pressures, rather than for the enjoyment of the activity itself.

Artifacts

Tangible or visible elements in an organization that represent its culture, such as language, attire, or symbols.