Which of the Following Statements About Homescan Is FALSE

question 1

Multiple Choice

Which of the following statements about Homescan is FALSE?

• A)Nielsen's Homescan Service is designed to measure natural consumer behavior rather than test the effects of different promotions or advertising.
• B)The Homescan Service maintains a panel of 61,500 participating households.
• C)Participants use a handheld scanner to record the UPC codes of products as they are purchasing them at the store.
• D)The service is able to record information such as the age and sex of the shopper or the price paid for the product.
• E)Information from each household is downloaded periodically to Nielsen's computer system.

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Definitions:

Contingencies

Conditions or events with uncertain outcomes that may represent potential liabilities and are recorded in financial statements if they are probable and estimable.

Sick Pay Policy

A company's formal plan detailing the compensation employees receive when they are unable to work due to illness.

Vacation Pay

This refers to the compensation employees are entitled to receive for days they are on vacation and not working.

Accrual

Accrual accounting records revenues and expenses when they are earned or incurred, regardless of when cash transactions occur.