Which of the Following Are Examples of Secondary Data (As

question 11

Multiple Choice

Which of the following are examples of secondary data (as contrasted with primary data) ?

• A)Demographic information (birth,age,marriage,income,etc. )collected from a sample of respondents as a part of a market segmentation study for a prominent grocery chain.
• B)Housing data (tenure,race of occupants,year built,etc. )as reported in the Journal of Marketing and later used by a researcher working on a project for a construction company.
• C)Housing data especially collected from a sample by a researcher working on a project for a construction company.
• D)Consumer attitudes as measured by an attitude questionnaire designed and used by a researcher investigating a model of consumer behavior.
• E)Results of an experiment used to evaluate ad effectiveness for a new product.