In a Controlled Test Market All of the Following Are

question 67

Multiple Choice

In a controlled test market all of the following are true, EXCEPT the

• A) product is distributed through normal distribution channels.
• B) test is conducted by a service agency external to the firm.
• C) test market service pays retailers for shelf space.
• D) test market service coordinates the trade promotion program.
• E) product is guaranteed distribution.

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Definitions:

Alfred Adler

An Austrian medical doctor and psychotherapist, founder of the school of individual psychology, known for his theories on the importance of feelings of inferiority—the inferiority complex—and for his emphasis on social interest as a key to mental health.

Defense Mechanisms

Psychological strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Collective Unconscious

A term by Carl Jung referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.

Displacement

Moving a troubling impulse onto a different, less threatening object.