One Key to Effectively Using Prior Marketing Research Projects as Secondary

question 17

Multiple Choice

One key to effectively using prior marketing research projects as secondary data sources is

• A)selecting only those projects that addressed the current problem.
• B)using only project results that were generated by laboratory experiments.
• C)always using project results in isolation,in other words,not confusing the issue by combining results from various projects.
• D)combining key learnings on related topics in order to arrive at synergistic learnings.
• E)using only the learnings from projects conducted by commercial research companies,in order to avoid internal bias.

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Definitions:

Population Age Structure

The distribution of individuals in a population according to their ages, which influences growth rates and demographic trends.

Prereproductive

Referring to organisms or life stages that have not yet reached the age or stage where they can reproduce.

Demographic Transition Model

A theoretical model that describes the stages a country goes through as it transitions from a non-industrial to an industrial economic system, influencing birth and death rates and overall population growth.