One Key to Effectively Using Prior Marketing Research Projects as Secondary

question 17

Multiple Choice

One key to effectively using prior marketing research projects as secondary data sources is

• A)selecting only those projects that addressed the current problem.
• B)using only project results that were generated by laboratory experiments.
• C)always using project results in isolation,in other words,not confusing the issue by combining results from various projects.
• D)combining key learnings on related topics in order to arrive at synergistic learnings.
• E)using only the learnings from projects conducted by commercial research companies,in order to avoid internal bias.

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Definitions:

Functionalism

A theoretical framework that views society as a complex system whose parts work together to promote solidarity and stability.

Equilibrium

A state of balance or stability within a system, achieved when competing influences are equalized.

Conservative Reaction

The response by conservative groups or individuals against changes or reforms that they perceive as threatening to traditional values or structures.

Enlightenment Thinking

An 18th-century intellectual movement that highlighted the importance of logic, self-reliance, and doubt about established beliefs.