Hershey Corporation Wants to Add Five Additional Kisses to Its

question 2

Multiple Choice

Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price constant at $2.95.Hershey wonders if the additional candies would cause sales to increase;enough to offset the higher costs.What type of primary data research should the company use to answer this question.

• A)Conduct focus group interviews in a laboratory setting.
• B)Use telephone interviews with current and potential customers.
• C)Use observation research.
• D)Use experimental research.
• E)Use mail surveys with current customers.

---

Definitions:

Return On Investment

A measure of the profitability of an investment, calculated by dividing the net profit from the investment by the cost of the investment, often expressed as a percentage.

Customer Value Proposition (CVP)

A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the specific value it offers.

Persuading

The act of convincing someone to do or believe something through reasoning or the use of persuasion.

Uncovering

The process of discovering, revealing, or making known previously hidden, obscured, or unknown information or insights.