Which of the Following Is TRUE of Test Markets

question 63

Multiple Choice

Which of the following is TRUE of test markets?

• A) Simulated test markets are not useful for eliminating weak products before they go to a standard test market.
• B) Electronic test markets, popular in the 1970's, are now a declining segment of the test market industry.
• C) A prime advantage of simulated test markets is the protection from competitors that they provide.
• D) In a standardized test market the entire test program is conducted by an outside service.
• E) None of these statements are true; they are all false.

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Definitions:

Nonsmoking Peers

Individuals in a social group who choose not to smoke cigarettes or use tobacco products.

Mescaline

A naturally occurring psychedelic compound found in certain cacti, known for inducing altered states of consciousness and visual hallucinations.

Hallucinogens

Drugs that cause profound distortions in a person's perceptions of reality.

Peyote

Peyote is a small, spineless cactus with psychoactive alkaloids, most notably mescaline, used primarily in Native American religious ceremonies for its hallucinogenic properties.