A Focus Group

question 92

Multiple Choice

A focus group

• A)consists of an interviewer and a subject discussing a single topic of interest to the interviewer.
• B)is not useful for testing hypotheses.
• C)typically consists of four to six members.
• D)requires selecting members so that they form relatively heterogeneous groups in order to get perspectives from those with different socioeconomic backgrounds.
• E)involves having subjects fill out a survey on one topic.

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Definitions:

Area Of Dominant Influence (ADI)

A geographical area where the population can receive the same (or similar) television and radio station offerings, indicating a dominant media market region.

Franchising

A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.

Demographic Profile

A statistical representation of the characteristics of a population, including age, gender, income, and education.

Target Customers

Target customers are specific groups of people or organizations a business aims to reach with its products or services, identified by certain demographics, interests, or needs.