Which of the Following Is FALSE

question 25

Multiple Choice

Which of the following is FALSE?

• A)Serendipity is the same thing as planned change.
• B)Marketing problems develop from not only real marketing problems but also marketing situations called opportunities.
• C)The marketing problem should be defined clearly so that research can be designed properly.
• D)Change is a fundamental source of marketing problems.
• E)None of these statements are false;they are all true.

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Definitions:

Reinforcing

A process in operant conditioning that increases the likelihood of a behavior by providing a consequence that is desirable.

Shaping

A method of teaching new behaviors by rewarding closer and closer approximations to the desired behavior.

Acquiring

The process of obtaining or gaining possession of something.

Cognitive-Behavioral Therapy

A psychotherapeutic approach that aims to solve problems concerning dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic process.