The Main Purpose of Discovery-Oriented Marketing Research Is to

question 41

Multiple Choice

The main purpose of discovery-oriented marketing research is to

• A)decide what to do about a planned change.
• B)find out what is happening and why.
• C)describe changes in the internal environment.
• D)describe changes in the external environment.
• E)capture and evaluate the new idea.

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Definitions:

Social Construction

The concept that aspects of society, such as norms, values, and beliefs, are created and maintained through social interactions and agreements.

Environmental Problems

Issues affecting the natural environment, such as pollution, deforestation, and climate change, that require management or mitigation.

Biodiversity

Refers to the variety and variability of life on Earth, encompassing the diversity of species, ecosystems, and genetic variations.

Social Scare

A widespread panic or concern within society about a perceived threat or issue, often amplified by media and cultural discourse.