Serendipity,or Chance Ideas,as a Source of Marketing Research Problems,might Arise

question 28

Multiple Choice

Serendipity,or chance ideas,as a source of marketing research problems,might arise from

• A)customer complaint letters.
• B)salesperson's call reports.
• C)comments in trade publications.
• D)customer calls to toll-free service assistance centers.
• E)All of the above are sources of chance ideas.

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Definitions:

Navigates

The process of determining the path or direction to a particular destination; also refers to how one moves through or deals with a complex system or environment.

Super-Ego

A component of Sigmund Freud's psychoanalytic theory, representing the moral conscience and the standards by which the ego judges behavior.

Free Association

A psychoanalytic technique involving saying whatever comes into your head.

Psychotherapist

A trained professional who employs psychological methods and strategies to help individuals cope with mental health issues, emotional problems, and life challenges.